Technology: Evaluate the technological tools and platforms the brokerage offers. Look for advanced POS, LOS, SRM, Mobile apps and online applications. 

Processes: Understand the operational processes to ensure the best client experience. From Application to client retention this is key.

Compliance & Guidelines: Different brokerages may interpret and implement regulatory practices and guidelines. Compliance practices and risk management policies match your comfort level and investment strategy.

Fee Structure: Compare the fee structures of different brokerages, including commission splits, technology fees, processing fees and any other hidden charges. Choose a brokerage that offers competitive pricing without compromising on quality of service.

Product Offerings: Consider the range of financial products available, such as exclusive down payment assistance programs, jumbo, bank statement loans, DSCR, ITIN, and foreign nationals. 

Reputation and Reviews: Research the brokerage’s brand. A good track record and positive client feedback are indicators of a reliable brokerage.

Customer Support: Assess the quality of customer support from internal support staff, external support staff, any the investors.